Continuing Education Archives

For libraries to effectively raise awareness and build community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this webinar, social media and digital marketing expert Julia Campbell will walk you through the secrets to successful community outreach with social media.

If you don't tell your story, someone else will tell it for you. At a time where libraries are constantly facing budget cuts, it is imperative that librarians effectively communicate the value and benefits of libraries in the community. This 90-min workshop will walk you through the steps to make marketing and sharing your message attainable and sustainable.

Topics:
-Storytelling: what it is, what it is not, and where libraries fit in
-Social media: the do's, the dont's, templates, and strategic plans
-Developing a SWOT analysis of your library

Whether you're planning a new website or want to improve your current one, usability testing is a powerful tool for understanding how your patrons interact with your website. This webinar will walk you through the process of identifying testing needs, planning a test, running one, and summarizing your findings. You will learn how to make usability testing easy enough to incorporate throughout your project and not just at the end (when it's too late!)

About two-thirds of American adults are getting "at least some of their news on social media." Winning over followers and fans, and getting "likes," "shares" and "comments" can be challenging. We want our library events to be seen and attended. We want them to invite their friends. We want the library relevance, value and fun messages to permeate virtual channels. Discover how two libraries are using effective strategies that have dramatically increased their social media engagement with target audiences.

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Lynn Hoffman presented a webinar about signage in the library. You may know a great sign when you see it, but do you know what makes it great? The difference between an okay sign and a great sign can often be a small and simple thing. By learning the basic principles of effective signage, you can make sure your signs are actually doing what you need them to do.

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