Continuing Education Archives

In this practical “how to” session, you’ll learn from Kelsey Bogan (TikTok @gvhslibrary) about some of the more advanced video creation and editing capabilities of TikTok, including how to create the awesome and ever popular “book transitions” videos. Leave this session with everything you need to be ready for TikTok domination! 

Podcasts, videos, blogs, social media, newsletters, emails-- content is everywhere! If you feel overwhelmed, you are not alone. This two- part webinar will help you get started, determine where to focus your efforts, and streamline the creation process. These are hands-on workshops.

Topics/Agenda:
-A review of key different platforms to work with
-Where to focus your content creation energy
-The power of repurposing content
-How to reach new audiences and build your brand
-How content can be integrated across different communication channels

Beginning with how COVID-19 has (and hasn't) changed the nature of library marketing, in this workshop attendees learn how to organize their marketing efforts in order to identify meaningful goals that address the whole student. Participants will engage in reflexive activities to help them consider their own offerings and related strategic priorities. The speakers demonstrate how to turn these offerings and priorities into marketing goals, and how to turn the goals into impactful actions. Real-world examples from academic libraries' marketing triumphs and setbacks are shared.

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A crisis is any situation that threatens the integrity or reputation of your organization. This could include funding reductions, safety or security events, or health issues at your library. In this webinar, you will learn how to create a Crisis Communications Plan so you can be prepared and know how you will communicate in the event of a crisis. This includes who will communicate, what they will say, what audiences need to hear the message, and how you will reach them. You will also learn the distinction between a Crisis Communications Plan and a Crisis Response Plan.

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Get ready for Part 2 of taking your library's Instagram presence to the next level. This webinar will help you create captivating captions, develop calls to action, and design a content strategy.

This Part 2 workshop was designed with you, the busy librarian, in mind. There will be no complicated ideas that takes hours away from your other duties. Instead, this workshop focuses on the sustainable but powerful ways that you can make your library's Instagram presence stand out.

By the end of this class, you will have:
-A list of calls to action

Three members of the My Library Is… Advisory Team shared their library success stories in this panel presentation. Representing school and public libraries, the panelists discussed how their libraries have engaged their patrons, educated their stakeholders, and expanded the reach and value of the library to their communities.

Panelists were: Janine Asmus, of West Leyden High School in Northlake, Gail Graziani, Assistant Director of Adult Services at Lisle Library District, and Jessica Parker of Kaneland High School in Maple Park.

Whether you want to market your library's services, showcase your organization's achievements, or demonstrate your value to the community, infographics are an essential tool for libraries. In this interactive webinar, participants will learn how to design an infographic that stands out.

Topics/Agenda:
I. Introduction: with infographics matter
II. Examples of powerful infographics
III. Infographic software
IV. Key instructions and steps

Outcomes:
By the end of this webinar, participants will be able to:

Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing. In this webinar social media expert Julia Campbell will help you to create a crisis-proof social media strategy to guide your organization in the years to come.

In this webinar, Angela Hursh, founder of the popular website SuperLibraryMarketing, will give you the basics of library marketing and share tips to promote your branch, events, and collection without having to go back to school to get a marketing degree.

This presentation was recorded on March 10, 2020, and runs approximately one hour and 15 minutes.

Social media video continues its dominance over all other social media content, solidifying its role as a critical and crucial element in any nonprofit digital marketing plan. In fact, one-third of online activity is spent watching video, social video generates 12 times more shares than text and images combined, and Google found that more than half the people who watch YouTube videos posted by nonprofits go on to make a donation.

You know video is a powerful storytelling medium and no one knows stories better than libraries! Get the facts on video marketing, basic tech tools and tips, and get your story shared. Learn how to tell your library's story with video cheaply, easily, AND effectively.

Objectives:
• Learn the basic terminology and techniques for simple video creation
• Be aware of multiple free or inexpensive tools for recording/creating, editing, improving and sharing your library's videos
• Be able to select one of the common video types to use for marketing your library

Presented by Caitlin Cowart, Community and Public Relations Manager for the San Antonio Public Library. This webinar focuses on the importance of community partnerships and their connection to comprehensive marketing efforts for libraries. The presentation will include tips for identifying key partnerships and marketing them effectively as well as examples from the San Antonio Public Library.

Topics:
1. Community Partnerships Overview
2. Comprehensive Marketing Efforts
3. Identifying and Promoting Key Partnerships
4. Examples of Community Partnerships

For libraries to effectively raise awareness and build community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this webinar, social media and digital marketing expert Julia Campbell will walk you through the secrets to successful community outreach with social media.