As a multiuse element of branding, logos may act as the first opportunity for patrons to connect with the library. Found on bookmarks, signage, websites, and other outreach materials, a well-designed logo is a tool to aid the public perception of the library. Recognizability and accessibility are integral to an effective logo, allowing patrons to easily decipher messaging.
In the age of the internet, logo design and branding are even more crucial: